Five Pillars of Success As a Home Business Entrepreneur

When you take a look at the performance of a top producer, one is certain to spot persistency and consistency in each and every one. You can take a room full of home business entrepreneurs and hand them the same exact set of tools. There will always be a few who excel right away. Those few have learned how to apply the tools of their trade with the consistency necessary will achieve their goals. Regardless of the level of talent as long as we stay persistent and committed to our vision and goals, we will accomplish what we want. 

There are a variety of tools available at any given moment. The only difference between a top performer and all the rest is the way in which they stay the course. There is a determination with which the most successful home business entrepreneurs perform their daily activities and the way they maintain their laser focus on their big vision. Yes, obstacles pop up here and there for everyone, but the top performers are like a river flowing over a rock. Flexible and on task, they find ways to bypass the obstacles and advance toward their goals.

I recently attended training conference. What an amazing event. It is not very often you have a wealth of information presented that provides valuable information to people at all levels of marketing and experience. At the conference, I noticed something that was common among all of the most successful home business entrepreneurs. Each and every one of them had a vision and a plan to realize that vision. Every single one of them maintained their vision while performing their daily activities. They all applied 5 Pillars to Success in their daily activities every single day. They are persistent and consistent in everything they do.

So, what are the Five Pillars to Success as a Home Business Entrepreneur?

1.   Daily Visualization

2.   Being a Student of Personal Development

3.   Income Producing Activities

4.   Masterminding with Leaders

5.   Expectation of Leadership in you and others

If your life and your business are not where you want them to be, I can almost guarantee that you are not being consistent with the 5 pillars in your daily activities. I encourage you to take an honest look at your daily activities and find the area(s) you can improve on. Commit to making the changes and be consistent. You will definitely see a change for the better.

 

Big Questions and Answers of Small Businesses Entrepreneurs

Organizing information, ideas and techniques to understand where your business can lead you. Will it be a success or a failure? Of course nobody wants to get failed especially when you’re just about to put up a small business and would contribute all resources involving time and money in the name of success.

On this Virtual age, growing business using different social media like Facebook, Twitter, MySpace, to name a few, and other free or inexpensive tools on the web to promote a different kinds of businesses or companies makes it a whole lot easier.

As the saying goes, “with great power comes great responsibilities” proves also to be true when it comes with businesses utilizing Social Media to the maximum. These great social media platforms and tools need great attention and proper concentration. Several questions would come to business entrepreneurs mind that needed precise and useful answers such as;

Q1. Would small businesses get acquainted with the idea of group buying?

Group buying is one of the latest fads in online shopping wherein consumers purchases as a whole or group to acquire big deals on products or services offered. The idea of selling your bulk products in a short period of time is very tempting even with small businesses entrepreneurs. Before jumping into a decision, you may want to consider these valuable queries, information and ideas.

The advantage of Group buying is generating a great sum of profits in a short matter of time. Deals were usually taken in a day. It is quoted as “A billion dollar web trend”. It gives you a great number of new consumers or clients signed up to test your products or services which is not bad if you or your company offers something of great significance to them. If you focus mainly on facilitating customer try outs or to generate fast money, then Group buying is right for you. If you give more value on sustaining a luxurious brand status or high revenue limits, then Group buying is not a very good idea for your business

Q2. How to utilize location-based services?

There are hundreds of location-based services that were built to assist users search and explore the best’s locations that surrounds them. Examples of these location-based services are Loopt, Gypsii, Plazes, Mobiluck, and a whole lot more. Stores and restaurants businesses with stable addresses take advantages of theses location-based services by contributing precise venue agreements. It has been a great challenge for businesses that are without exact addresses, like online and media services or companies. Be creative! Whenever you produce content online by means of a website or blog, if possible leave insider tips on other sites that are related to your content or business. Also, utilize these location-based services by using some mobile applications or sites that supplies advertisements and promotions to users in a particular location.

Q3. How to start a blog (if not a tech expert)?

Starting a blog does not require a computer science expert at all. There are lots of social media platforms that are user-friendly and require simple knowledge or understanding.

Building a website or a blog could be a lot of pressure or could be simple. There are hundreds of various content management systems to choose from like Concrete5, Cushycms, Modxcms, and more! Develop also your small business themes to enhance your professional looking web presence for your consumers while showing valuable information about your business and support a blog you’re using to link up with your consumers or clients.

If you are still perplexed on how to get your blog stand out and working, then consider on hiring a web designer or developer. Leaving things up to the experts also works than pushing yourself on something you are not capable of and beyond your interests and see your business flop! Remember, you can always hire a web designer or developer to help you grow your business.

Q4. Why social media strategy may not serve you well?

We all know in any aspects that too often or too little sometimes may bring us undesirable results. This implies in how often or little you should be updating your page. The best way of knowing when and how often should you send out a tweet, post on Facebook or check and revise other social sites is by observing and adjusting to the needs and wants of your customers. Also, your clients or consumers do not want a flood of marketing messages. Maintain your promotions to the lowest as possible and supply only valuable and relevant contents to your audience. Another reason would be the lack of important proposals for your audience. Commonly, consumers follow brands on social sites to for these following reasons, to avail discounts, promos, and be the first to know and buy newly endorsed products. Respond to your consumers’ needs to preserve their loyalty with your brand. Lack of advertisement is another factor why consumers or clients may not know or may never have heard your website. Make the most out of your website, location, poster ads, flyers, and social media business cards to promote and publicize your social media profile and your business’ or products’ details. Using social media as a tool for promoting your small business would clearly point out and support that you or your business and your consumers, clients or audience would deal or interact socially. The main reason of these different social media is to establish a relationship or commitment between two persons or group whether it is a business or personal related purposes. Interacting with your consumers or clients would help build trust and reliability on your products or brand.

Q5. How to optimize social media page for search engines?

Search Engine Optimization mainly concerns on your content. Significantly, your social media profiles and their URL’s should be after your business’ name. Sometimes, desired URL is unobtainable so modify another one as long as it was relatively on its original name. Avoid difficult and unidentifiable abbreviations and misspelled words. If you’re already done with your URL name, fill out all details about your business or brand. If you have other social media pages, add link to them to increase popularity of your website or social media profile by means of inbound links or backlinks. Link your business profile on each account you have on different social media platforms. In that way users may connect with you with their own preferred social media sites. Lastly, constant updating of your page providing good content that would be very useful to your audience would be great. Always add something that would interest your audience and maintain their expectations.

With all these guidelines, we hope it could help you in any way it can. Trial and error is good, but wasting your resources and much valued time would not be practical enough to let all your efforts go to waste. We still believe in this saying, “Prevention is better than cure”. Which does not only applies on our health issues, but also in our whole aspects as a person, and as a businessman. Prevention means being aware, having equipped knowledge and better understanding which is far better than finding your business caught between hard situations that would seem impossible to put up again and flop eventually.

Allocating Time for New Business Development: Just One of The Challenges Facing Busy Entrepreneurs

How do you allocate time for new business development? It’s the bane of many entrepreneurs and small business people. “I am so busy with my current projects that I don’t have time to drum up new business.” I know exactly what they’re talking about. I remember a period where I had so many writing projects on the go that I did no marketing. I just waited for the business to come in. The problem is that unless you market yourself, the business can slow to a trickle, regardless of the previous complaints that you have:

  • Too much work already
  • Not enough time to do anything else
  • Not enough money to spend on proposals that may not pay off

I completely understand. Understanding, however, doesn’t get you anywhere, so let me make some suggestions to keep the business coming.

The first suggestion is that you dedicate some time to new business every day. It need only be half an hour, but whatever time segment you decide on, lock it in. Just put everything aside, hold your phone calls, shut down the cell and leave your e-mail alone. Next, do the following. Get yourself one of those small digital timers, punch in the time segment you’ve chosen, then, turn the timer away from you so you can’t see it. Now, focus on the work at hand.

During this time segment consider what new business you want to get into, or actually work on a new business proposal. What you might also do, and this will impact your own staff, is get the staff to join you in your sessions; and plan a session at least once a week, and brainstorm new ideas. Who better than your own staff to carry out this activity in search of new business? And encourage them to look for business opportunities that you may be unaware of through networking, or contacts they have with friends and associates. Even submit a speculative or unsolicited proposal to a client.

Here’s an idea I really like. It comes from Verne Harnish, CEO of Gazelles Inc, an executive education firm. Verne suggests that you should stop eating alone. Verne’s experience is that in one year, living in Barcelona, he built deeper business, social, and political connections than in ten years living and working in Washington DC. What could you do if you were to meet someone different even a couple of days a week? You might not generate new business immediately, but the payoff down the line could be substantial.

I understand that cash flow can get in the way of such activities. I appreciate that the current projects you’re working on have stringent timelines. In fact you’re probably working a 60-hour week. But don’t let that get in the way of allocating time for new business by pursuing practical ways to make it happen, even on your busy schedule.

Abstract: Busy people often get too busy and fail to continue marketing themselves. Small businesses, like consultants and training companies, often find themselves in this situation. This article looks at the issue and suggests some practical solutions. It’s up to you to follow up on them.

Why is Affiliate Marketing Popular with Home Based Business Entrepreneurs?

The great strides made in the development of the Internet in the recent past has enabled information to be transmitted thousands of miles away with such ease and clarity that time and space are hardly of any consequence to the Internet Marketer today.

Marketing Programs have literally taken over the Internet and riding high, is Affiliate Marketing.

According to the Computer Industry Almanac “The world-wide Internet population for 2004 was 934 million and the projection for 2006 is 1.21 billion.”

Sean Michael Kerner in an article in Click Z News quoting a spokesman for eBay states “According to eBay their largest affiliate earned over $1.3 million dollars in January commission, the largest amount yet in their affiliate program’s history. Their top 25 affiliates averaged over $100,000 per month each and the top 100 affiliates earn almost $25,000 each per month.”

With this sort of statistics around, is it any surprise that thousands of entrepreneurs especially those Home Based Business entrepreneurs with very small marketing budgets are jumping on to the Affiliate Marketing band-wagon!

Given below are some of the Popular reasons for this desire and urge to do Affiliate Marketing:

1. Cost Factor:

Most Entrepreneurs refrain from starting a brick and mortar business or for that matter a Home Based Business (non internet) because of the investment required. In Affiliate Marketing the set-up cost is negligible with most programs being free to join and the merchant even providing you with the tools, tips and websites.

2. Pick and Choose Products:

With dozens of Affiliate Program providers and thousands of merchants having their own affiliate programs, there are several thousands of products to choose from. You name it they have it! In fact there are even Fortune 500 companies to choose from. The idea is to pick and choose your niche products and promote them.

3. No need for an Inventory.

The hassle of purchasing, stocking of items and storing of finished items (in a production unit) and dispatching them are not there. There is no need to maintain an inventory. It is all handled by the merchant.

4. No need for Employees.

In any business the wages of the employees is one of the major expenditures to contend with. Here the problem does not arise since the marketer himself will operate his home business and probably get the assistance of a family member to help him.

5. Necessity for Customer Service does not arise.

Customer service plays a major role in the success or failure of a business. The advantage here is that there is no direct dealing with the customers. The website will automatically direct the customers to the merchants.

6. Two Tier Affiliate Marketing:

An attractive feature of certain affiliate programs is that they have a Two tier system, whereby affiliates can sign up as sub-affiliates below them. When the sub-affiliate earns a commission, the affiliate above him too earns a commission.

7. Income without a limit.

In a paid job the salary structure has a vice-like grip over your monthly income. Here the possibilities are limitless. Though it is not every marketer who earns a big income, the fact remains that avenues are all there for the enterprising marketer to make it to the big time.

8. Global Market Place.

You no longer need to restrict your market to your home town or country. With your well chosen niche product you can sit in the comfort of your home and target the Global Market.

9. Low Risk Factor.

The risk factor in Affiliate Marketing is so small that it has become one of the major attractions for many Home Based Business entrepreneurs especially for those with low marketing budgets.

10. Business works Right Round the Clock.

One major asset of Internet marketing is that your Website, or in other words, your Home Based Business never sleeps. It works right round the clock (24/7) making money from home for you.

Having indicated the above reasons for the popularity of Affiliate Marketing, it has to be mentioned that statistics indicate that only 5% of the marketers do make big money. It is presumed that there are of course several thousands of marketers who make some money, thus giving them an additional income.

As long as the top marketers in the 5% slab, continue to make their millions and the latter continue to make reasonable amounts of money and have the urge to emulate the top marketers, Affiliate Marketing will continue to draw the attention and be popular with Home Based Business Entrepreneurs.